In a crowded cannabis market, Elly's Flower needed a brand identity that could stand out, build trust, and feel memorable without relying on typical cannabis clichés. The brand also needed to communicate its unique model: sourcing top-quality flower from growers across the country.
The name already held the foundation for a stronger story with Elly being the founder's late German Shepherd and harvest dog. Visually I drew inspiration from folk artists like Maud Lewis due to the brand's east coast roots, and saw the opportunity to make Elly the face of the brand.
Create a brand world centered around Elly as the traveling harvest dog, following her nose across the country in search of the best flower. Inspired by East Coast folk art, the visual identity feels playful, homespun, and handcrafted while still feeling elevated.
