OREO Cookies are an iconic brand but they want to up their cool factor and regain relevance among Gen Z and Millennials.
After the pandemic, poker became a genuine hobby for our younger generations. Lucky for us, Oreo's & Poker have a rich history, and physical commonalities.
Let's bring OREOs to the (online & IRL) poker tables so people can play, snack and win at the same time.
Each pack will have 3 different OREO flavours with valuations embossed on the top (25, 100, 500).
The back side of the pack will provide high level rules and a recommended number of chips based on the size of your poker party:
- 1 pack = 2 player game
- 2 packs = 4 player game
- 3 packs = 6 player game
Inside the pack will be a card-insert with a unique QR code serving as your "buy-in" to the OREO online poker site where you can play for coupons and prizes.
Games that are always available for a chance to win coupons or free OREO packs. There can be traditional poker games or training/situational games that help players hone/master their skills.
Host weekly/monthly tournaments with bigger prizes. Prizes can vary from OREO branded poker sets or free seats at an actual poker tournament.
