Shout instant wipes have very little market share and are not top of mind when stains occur.
Wipe & Go's come in similar packages as the products that create stains.
Let's make Shout an indispensable part of ballpark experience with Wipe & Go dispensers, cleverly disguised in classic condiment stations (ketchup, mustard, relish).
We'll prime our audience before the games by taking over key OOH placements around the Rogers Centre during the Blue Jays Season.
Similar to how the Home Hardware Cleanup crew cleans up the field in the 3rd and 6th inning. Let's have a cleanup crew of our own in the stands handing out wipes for those who need it.
